Sunday, July 31, 2011

Part of being a designer ihttp://www.koraorganics.com/blog/wp-content/uploads/2011/07/joyfrench.jpgs you have to be a" futurist "


http://www.koraorganics.com/blog/live-in-my-skin/all-things-organic/organic-certification/part-of-being-a-designer-is-you-have-to-be-a-futurist/More and more, consumers are expecting the brands they wear to take the environment and human rights seriously. Designers are in the business of making stuff. When done well, this makes people consume more in order to help businesses grow. This simple equation used to be the very definition of successful design, but it is also, in many cases, undeniably narrow-minded as well, helping to encourage a culture of consumption that currently threatens literally to consume itself. So how is the designer’s role evolving as our world-view expands to consider some very big questions
“Part of being a designer is you have to be a futurist, it’s about ‘what if?’ … and that ‘what if?’ is not so much ‘what will we be wearing?’, but ‘what will we be doing and thinking in the future?’, because that’s ‘what will we be wearing?’ and that is what it comes down to,” .
“As a consumer sometimes you just think, ‘I want to buy something, I don’t want to think’ – but then you sometimes get buyers’ remorse: ‘I should have waited’.”
As a designer I have been examining these questions, but its”Part of being a designer is you have to be a futurist
concerns go beyond innovation just for commercial and competitive advantage. It also looks at whether and how innovation can be directed towards ensuring a socially, economically and environmentally 

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